Senior Executive & Private Strategic Advisor
I work privately with senior leaders and founders navigating complex, high-stakes decisions - offering perspective, judgment, and clarity when the cost of getting it wrong is high.
About Judith
Judith Lim is a senior global marketing executive with experience operating inside complex, highly regulated, and science-led organizations. Her work has focused on portfolio strategy, innovation governance, and decision-making across global markets where clarity, timing, and consequence matter.
She has spent her career working at the intersection of strategy, consumer understanding, and commercial reality—helping leadership teams navigate ambiguity, competing priorities, and high-stakes trade-offs. Her perspective is shaped by years of operating inside large, matrixed organizations where decisions must balance long-term ambition with near-term execution and risk.
In addition to her corporate role, Judith engages in private advisory conversations, writing, and thought leadership focused on how leaders think, decide, and adapt under pressure.
Advisory Approach
My advisory work is designed for leaders who need clear thinking, not execution support.
I engage through private advisory conversations and focused decision intensives, helping leaders:
See patterns across complex information
Pressure-test assumptions and narratives
Understand second- and third-order consequences
Clarify trade-offs before decisions are locked in
My value lies in synthesis, judgment, and experienced perspective —particularly in moments where uncertainty, risk, and timing intersect.